Impact Stories

Mission:

E-commerce Revenue Boost

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Challenge:

The Client’s business is e-commerce and the objective is Sales & ROAS. Monthly spend of the account was $15K AUD and the Target ROAS generated was 2.5 with low sales as the account was only spending.

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Solution:

After PPC Ads Marketing took over the business there were certain strategies that we needed to put in place and let the campaign run. Currently the campaign spends the same amount of  $15K AUD but the ROAS has gone up to 4.4.

Mission:

Tour Services to Hawai

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Challenge:

Client’s business model is Tours to Hawai and the targeting method is All countries. The main challenge this business had was audience targeting due to the vast area targeting. Prior to the ROAS generated with a spend of $7k USD was 1.68%

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Solution:

After PPC Ads Marketing took over the business we have strategically optimized the campaign to achieve a 2.6% ROAS in the following month. Through ongoing refinements, we've elevated the campaign's performance to an impressive 3.3% ROAS. This growth has not only increased the client's revenue but also justified an increase in monthly ad spend from 7K USD to approximately 10K USD.

Mission:

Lead Gen business

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Challenge:

Previously managed by a different organization who followed Google suggested recommendation vehemently and as a result the account was spending AUD 12K monthly with just 5-7 conversions with and the Average CPC was 7$ AUD.

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Solution:

After taking over the account, we slashed the average CPC to AUD $3.5 while dramatically increasing lead generation to an average of 30 form submissions and 2-3 calls per week. Simultaneously, we reduced the monthly ad spend by 50% to AUD 5-6K, demonstrating a remarkable 200% increase in conversion efficiency.